FREQUENTLY ASKED QUESTIONS ABOUT SEO AND SBO MARKETING

Frequently Asked Questions for SEO and Lead Generation Agencies

What is SEO and how does it help me?

SEO stands for Search Engine Optimization, which is simply the art of structuring your site's content in such a way that it gains more visibility and rank on search engine results pages (SERPs), in a nutshell. Some benefits of sound SEO strategies include: brand visibility increases with attraction to organic traffic, ultimately driving more leads, conversions, and revenue.

What can one expect in terms of results for the efforts put into SEO, and over what period?

-SEO is a long-term strategy, and the time it will take to see any meaningful results can vary according to factors such as how competitive your industry is, how great your website is, and how effective your SEO strategy is. Overall, visible improvements are within a few months, while noticeable results tend to take many months or up to a year.

What is the difference between paid and organic search optimization techniques?

Organic search results are results that are displayed on the search engine results pages because they are relevant to the search query and the website's SEO has made them visible. On the contrary, paid search results are sponsored listings at the top or at the bottom of the SERPs whenever consumers click or view them, and businesses have to pay for that.

How do you get the right keywords for my SEO

 Detailed keyword research is done to know the relevant keywords and phrases that your target market is using to search for similar products or services that you offer. We consider factors such as search volume, level of competition, relevance to your business, among other criteria, in choosing the best keywords for your SEO campaign.

What strategies would you use to drive more leads to my business?

We shall utilize a mix of custom lead generation strategies that will correspond to your business goals and the audience within your sector. All of this may include, but is by no means limited to, the right kind of content marketing that truly makes a difference, email marketing, targeting social media, pay per click campaigns, conversion rate optimization, and much more.

How do you measure the success of your SEO and lead generation efforts?

-On success, here's a measure that's different, as it incorporates key performance indicators around website traffic, keyword rankings, conversions, lead quality, and return on investment (ROI). We offer regular reports and reporting that will have analysis in order to keep track of progress and data-driven adjustment as and when necessary.

Do you offer local SEO services for businesses targeting a specific geographic area?

That would be great, thanks. We specialize in local SEO strategies that help local businesses stand out in local search results in their specific geographic market with increased visibility to attract more customers. Some of the local SEO services we offer include Google My Business Listing Optimization, local citation building, and creating geo-targeted content.

Can you help improve my website's conversion rate?

Absolutely. Not only are we concerned with driving traffic to your website, but we also make sure that your site is highly optimized to convert those visitors into new business, so you can get the most out of the number of visitors who do end up doing what you want them to do - be it purchasing something, filling out a contact form, or signing up to a newsletter.

What makes your agency better or different from all the other SEO and lead generation companies out there?

We offer a personalized approach to every individual client, with strategies tailor-made considering their specific business goals, target audience, and industry challenges in association to them. Main facets in approach are transparency, communication, and a view on results so in any case, measured output and sustained success are a base for our client.

What do I need to do to start with your SEO and lead generation services?

All you need to do to start is send an email or pick up the phone to let us know you want a one-on-one consultation to get started with one of our professionals. We will then sit down with you, and thereafter, after determining your business goals, challenges, and budget, we can then tailor a strategy to suit your unique needs. From that point on, we then can strategize the next steps to lead to changing your business into a better one.

What is the step for on page search engine optimization?

This is a multi-view of your website. Is it just a pretty Billboard or can Google see it? That is what we look at and fix. 

What SEO off page optimization techniques that you use?

To name a few:

Link building: getting other websites to link to your site.

Social media marketing: promoting your content and brand on social platforms.

Influencer outreach: contacting relevant influencers and asking them to share your content.

Guest posting: writing articles for other websites and linking back to your site.

Broken link building: finding broken links on other sites and offering your content as a replacement.

Local citation: listing your business on local directories and review sites.

Digital PR: participating in interviews and podcasts to generate publicity for your brand.

Infographics submission: creating and submitting visual content to other sites.