We Engineer Leads.
You Close Deals.
LeadValets is a plumber and HVAC marketing agency built for plumbing and HVAC companies that are tired of chasing cold contacts and paying for traffic that never converts. We combine local SEO, Answer Engine Optimization (AEO), Google Business Profile mastery, and review velocity to make your company the obvious choice for high-intent homeowners — before your competitors even know they were searching.
Quick Answer
LeadValets is a St. Louis-based plumber and HVAC marketing agency founded by Forbes-recognized expert Jonathan Floyd. With 15+ years in local search, 340% average ranking improvements, and 97% client retention, the agency takes one plumbing company and one HVAC company per service area and measures success by tracked calls and qualified leads — not vanity metrics.
What We Do
LeadValets was founded on a simple but powerful insight: most businesses don't have a traffic problem — they have a relevance problem. They're visible to the wrong people at the wrong moment. We fix that.
Our team of SEO strategists, AI engineers, and conversion specialists works exclusively with plumbing and HVAC companies — trades where the timing of a search and the credibility of the result are everything.
We deploy a proprietary neural lead engine that maps your ideal client's search journey, identifies the highest-intent keywords in your market, optimizes your Google Business Profile to dominate local map pack rankings, and then qualifies every inbound lead against real buying signals before it ever reaches your team.
The result? Fewer wasted conversations, higher close rates, and a measurable return on every marketing dollar. Our clients see an average 340% improvement in search visibility, a 94.7% lead quality score, and a 97% client retention rate — because when it works, there's no reason to leave.
LeadValets is headquartered in the United States and serves clients nationwide. We believe in radical transparency, month-to-month accountability, and the kind of white-glove service that makes our clients feel like they have an in-house growth team — without the overhead.
How We Work
Intent-First Strategy
We only target searches made by people who are ready to buy — not just browsing.
AI-Powered Execution
Our neural lead engine qualifies and scores every inbound lead automatically.
White-Glove Service
You get a dedicated strategist, not a dashboard and a hope.
Revenue-Focused Results
We measure success in pipeline and closed deals, not vanity metrics.
Proven Track Record
Clients see an average 340% improvement in search rankings within 90 days.
Month-to-Month Flexibility
No long-term lock-ins after the initial commitment. We earn your business every month.
Meet the Founder
Jonathan Floyd
Founder & CEO of LeadValets · Creator of the Search Authority Flywheel™
Jonathan Floyd has spent 15+ years helping plumbing, HVAC, and home-service companies turn local search visibility into booked calls and closed revenue. He founded LeadValets on a simple conviction: the best work in a city no longer wins on its own — the company Google ranks, Maps highlights, and AI engines cite by name is the one that wins.
He built the proprietary Search Authority Flywheel™ — a four-pillar system (review velocity, Google Business Profile dominance, Answer Engine Optimization, and conversion tracking) that compounds monthly so one company per service area becomes the business homeowners and AI tools recommend first. That methodology is why LeadValets holds clients to a 97% retention rate and delivers an average 340% improvement in search rankings within 90 days.
Jonathan is a Forbes-recognized SEO expert and Google Business Profile Gold Product Expert, a US Search Awards finalist, named to the Semrush Top 10 Agencies list, and a four-time Alignable Small Businessperson of the Year. He writes the LeadValets Playbook and expert-articles series on AEO citation strategy, map-pack ranking, and review velocity — the same tactics the agency deploys for clients every week.
Credentials
- Forbes-recognized SEO expert
- Google Business Profile Gold Product Expert
- US Search Awards finalist
- Semrush Top 10 Agency
- 4× Alignable Small Businessperson of the Year
- Clutch-verified SEO agency
- 15+ years in local search
Featured Research
LeadValets cited in the GoodFirms 2026 SEO Pricing Report
LeadValets contributed as a research partner to GoodFirms' authoritative 2026 SEO Pricing study — based on 300+ verified agency responses globally — covering retainer benchmarks, GEO/AEO add-on pricing, and what service businesses should expect to pay for results-driven SEO in 2026.
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