We Engineer Leads.
You Close Deals.
Your next customer already knows they need a plumber, an HVAC company, or an electrician. Right now, they're on Google or asking ChatGPT who to call. If your listing doesn't come back first, they call whoever does. LeadValets works with one exclusive partner per service area per industry \u2014 plumbing, HVAC, electrical, and roofing. We build the local SEO, Answer Engine Optimization (AEO), Google Business Profile authority, and review velocity that make you the name Google, Maps, and AI search hand over first. One client went from 27 to 169 organic service calls a month in 26 days, at $0 ad spend. Most agencies report rankings. We report booked jobs, because rankings don't pay your technicians.
Quick Answer
LeadValets is a St. Louis-based home services marketing agency founded by Jonathan Floyd, who has spent more than 35 years in sales and marketing. The agency takes one exclusive partner per service area per industry and treats Google Business Profile, website, and AI search visibility as one engine through the Search Authority Flywheel.
Why I built LeadValets
A note from Jonathan Floyd
I’ve spent more than 35 years in sales and marketing. The pattern that finally pushed me to start LeadValets in 2018 was easy to spot and hard to watch: good small-business owners paying for marketing nobody explained to them, with nobody coaching them on the sales and operations side that decides whether a lead ever becomes a job.
So let me be clear about my role. I’m not the hero of your story. You are.
You’re the one answering the phone at 7 a.m. and standing behind the work when the customer calls back. My job is to be the guide who has already walked this ground, who can show you where it’s soft, and who hands you a map you can read on your own.
Today LeadValets works with plumbing, HVAC, electrical, and home services companies \u2014 one exclusive partner per service area per industry. That focus is deliberate. A narrow lane means I know what a no-heat call in January is worth to you and which searches bring it in.
We run everything through the Search Authority Flywheel™, a system I built to treat your Google Business Profile, your website, and your visibility in AI answers from ChatGPT, Gemini, and Google’s AI Overviews as one engine instead of a stack of separate invoices from separate vendors who never talk to each other.
Here’s what I’ll ask of you in return. Ask your agency hard questions, including us, and learn to read your own numbers. The owners I’ve seen grow fastest got curious first.
I’ll also tell you when search won’t fix what’s broken. If your phones ring and jobs still don’t close, that’s a sales problem, and you deserve to hear it straight before you spend another dollar on traffic.
Every owner in the trades can build a great company. I want to help you build yours, and I want you to understand every move we make on your behalf.
Book your 15-Minute Search Authority Review and bring the hardest question you have about your marketing.
Jonathan Floyd, Founder & President, LeadValets. St. Louis.
Written with AI as the framework, edited, developed and fact-checked by Jonathan Floyd.
Jonathan Floyd
Founder & President
Verified
- 35+ years in sales and marketing
- Founder & President, LeadValets (2018)
- Creator of the Search Authority Flywheel™
- Clutch-verified agency →
What We Do
LeadValets was founded on a simple but powerful insight: most businesses don't have a traffic problem — they have a relevance problem. They're visible to the wrong people at the wrong moment. We fix that.
Our team of SEO strategists, AI engineers, and conversion specialists works with plumbing, HVAC, electrical, and home services companies — trades where the timing of a search and the credibility of the result are everything.
We serve specific St. Louis markets as the local St. Louis HVAC SEO agency and St. Louis plumber SEO agency — one company per trade per service area, with the Search Authority Flywheel™ built around the city’s dual-season climate and fragmented city-county geography.
We deploy a proprietary neural lead engine that maps your ideal client's search journey, identifies the highest-intent keywords in your market, optimizes your Google Business Profile to dominate local map pack rankings, and then qualifies every inbound lead against real buying signals before it ever reaches your team.
The result? Fewer wasted conversations, higher close rates, and a measurable return on every marketing dollar. Our clients see an average 340% improvement in search visibility, a 94.7% lead quality score, and a 97% client retention rate — because when it works, there's no reason to leave.
LeadValets is headquartered in the United States and serves clients nationwide. We believe in radical transparency, month-to-month accountability, and the kind of white-glove service that makes our clients feel like they have an in-house growth team — without the overhead.
How We Work
Intent-First Strategy
We only target searches made by people who are ready to buy — not just browsing.
AI-Powered Execution
Our neural lead engine qualifies and scores every inbound lead automatically.
White-Glove Service
You get a dedicated strategist, not a dashboard and a hope.
Revenue-Focused Results
We measure success in pipeline and closed deals, not vanity metrics.
Proven Track Record
Clients see an average 340% improvement in search rankings within 90 days.
Month-to-Month Flexibility
No long-term lock-ins after the initial commitment. We earn your business every month.
Featured Research
LeadValets cited in the GoodFirms 2026 SEO Pricing Report
LeadValets contributed as a research partner to GoodFirms' authoritative 2026 SEO Pricing study — based on 300+ verified agency responses globally — covering retainer benchmarks, GEO/AEO add-on pricing, and what service businesses should expect to pay for results-driven SEO in 2026.
Verified on Clutch
5.0 Rating from Verified Client Reviews
Every review on Clutch is verified through a direct phone interview with the client. Here’s what home-service and business owners say about working with LeadValets.
Overall Rating
Top Mentions
Sub-Scores
Significant Increase in Lead Generation
Multiple clients reported a substantial increase in leads, with one HVAC company noting growth from three to 75 leads per month.
High Return on Investment
Clients report impressive ROI figures, such as a remodeling company experiencing up to 2000% ROI.
Exceptional Project Management
Clients consistently praised LeadValets for delivering on time and sometimes ahead of schedule, ensuring a smooth workflow.
No Major Areas for Improvement
Across multiple reviews, clients consistently expressed satisfaction with no significant areas for improvement mentioned.
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