We Engineer Leads.
You Close Deals.
Your next customer already knows they need a plumber, an HVAC company, or an electrician. They are on Google or asking ChatGPT who to call, and if you do not come back first they call whoever does. LeadValets works with one exclusive partner per trade per service area — one plumber, one HVAC company, one electrician — and makes that company the answer. We build the local SEO, Answer Engine Optimization (AEO), Google Business Profile authority, and review velocity that put your name in front of Google, Maps, and AI search. One client went from 27 to over 90 organic service calls a month in 93 days, with no ad spend. Most agencies report rankings; we report booked jobs, because rankings do not pay your technicians.
Booked jobs: real buyer-intent leads that convert into high-value service appointments.
Quick Answer
LeadValets is a St. Louis-based home services marketing agency founded by Jonathan Floyd, who has spent more than 35 years in sales and marketing. The agency takes one exclusive partner per service area per industry and treats Google Business Profile, website, and AI search visibility as one engine through the Search Authority Flywheel.
Why I built LeadValets
A note from Jonathan Floyd
I've spent more than 35 years in sales and marketing. I started LeadValets in 2018 because I kept watching good owners pay for marketing nobody explained to them, with nobody coaching them on the sales side that decides whether a lead ever becomes a job.
So let me be clear about my role. I'm not the hero of your story. You are. You're the one answering the phone at 7 a.m. and standing behind the work when a customer calls back. My job is to be the guide who has already walked this ground and can show you where it's soft.
I'll also tell you when search won't fix what's broken. If your phones ring and jobs still don't close, that's a sales problem, and you deserve to hear it straight before you spend another dollar on traffic.
Jonathan Floyd, Founder & President, LeadValets. St. Louis.
Jonathan Floyd
Founder & President
Verified
- 35+ years in sales and marketing
- Founder & President, LeadValets (2018)
- Creator of the Search Authority Flywheel™
- Clutch-verified agency →
“Your next customer is looking for a reason to trust you before they ever call.”
What We Do
LeadValets was founded on a simple but powerful insight: most businesses don't have a traffic problem — they have a relevance problem. They're visible to the wrong people at the wrong moment. We fix that. Not familiar with the terminology? Our SEO & marketing glossary breaks down every term we use.
Our team of SEO strategists, AI engineers, and conversion specialists works with plumbing, HVAC, electrical, and home services companies — trades where the timing of a search and the credibility of the result are everything. Meet Jonathan Floyd, the founder who built this system over 35 years in sales and marketing.
We serve specific St. Louis markets as the local St. Louis HVAC SEO agency and St. Louis plumber SEO agency — one company per trade per service area, with the Search Authority Flywheel™ built around the city’s dual-season climate and fragmented city-county geography. See our St. Louis SEO agency page for the full metro picture.
We deploy a proprietary neural lead engine that maps your ideal client's search journey, identifies the highest-intent keywords in your market, optimizes your Google Business Profile to dominate local map pack rankings, and then qualifies every inbound lead against real buying signals before it ever reaches your team.
The result? Fewer wasted conversations, higher close rates, and a measurable return on every marketing dollar. Our clients see an average 340% improvement in search visibility, a 94.7% lead quality score, and a 97% client retention rate — because when it works, there's no reason to leave.
LeadValets is headquartered in the United States and serves clients nationwide. We believe in radical transparency, a one-time $1,200 setup plus your first month up front and month-to-month accountability from there, and the kind of white-glove service that makes our clients feel like they have an in-house growth team — without the overhead.
One company per trade, per market — on purpose
LeadValets works with one plumbing company, one HVAC company, and one electrical company in a service area. That is the whole model. When we take a client, we stop working with every competitor in that market, and we turn down work that conflicts with an existing client.
It works that way because the Search Authority Flywheel compounds for whoever runs it. Reviews, suburb pages, citations, and AI citations all point at one business name. Split the same effort across two competitors in the same city and both get half a result.
It also means you never have to wonder whose lead it was. We are not selling the same call to three contractors. The tracked phone number is yours.
See the six services · How the Flywheel works · Client results
How We Work
Intent-First Strategy
We only target searches made by people who are ready to buy — not just browsing.
AI-Powered Execution
Our neural lead engine qualifies and scores every inbound lead automatically.
White-Glove Service
You get a dedicated strategist, not a dashboard and a hope.
Revenue-Focused Results
We measure success in pipeline and closed deals, not vanity metrics.
Proven Track Record
Clients see an average 340% improvement in search rankings within 90 days.
Setup Plus Month One, Then Month to Month
Your first payment is the $1,200 setup plus your first month. After that it is month to month, and we earn the renewal.
Featured Research
LeadValets cited in the GoodFirms 2026 SEO Pricing Report
LeadValets contributed as a research partner to GoodFirms' authoritative 2026 SEO Pricing study — based on 300+ verified agency responses globally — covering retainer benchmarks, GEO/AEO add-on pricing, and what service businesses should expect to pay for results-driven SEO in 2026.
Verified on Clutch
5.0 Rating from Verified Client Reviews
Every review on Clutch is verified through a direct phone interview with the client. Here’s what home-service and business owners say about working with LeadValets.
Overall Rating
Top Mentions
Sub-Scores
Significant Increase in Lead Generation
Multiple clients reported a substantial increase in leads, with one HVAC client, STL Air Pros, going from about 2 calls a month to more than 111 in eight months.
High Return on Investment
Clients report impressive ROI figures, such as a remodeling company experiencing up to 2000% ROI.
Exceptional Project Management
Clients consistently praised LeadValets for delivering on time and sometimes ahead of schedule, ensuring a smooth workflow.
No Major Areas for Improvement
Across multiple reviews, clients consistently expressed satisfaction with no significant areas for improvement mentioned.
Follow
Follow LeadValets
Search, Maps, and AI answers change every week. These are the profiles where we publish what we see in live client accounts, and where you can reach us directly.
Questions we get about the agency
How the agency is set up, who it works with, and what working together actually looks like.
How long has LeadValets been around?
LeadValets was founded in 2018 by Jonathan Floyd and is headquartered in St. Louis, Missouri. Jonathan has spent more than 35 years in sales and marketing and created the Search Authority Flywheel.
Who does LeadValets work with?
Plumbing, HVAC and electrical contractors: one company per trade per service area. Clients range from owner-operator shops to multi-crew companies across the United States.
Why only one client per market?
Because the Flywheel compounds for one business name. Reviews, suburb pages, citations, and AI citations all reinforce the same company. Split the same effort across competing contractors in one city and both get half a result.
Do you require long contracts?
No long-term contract. Your first payment covers the one-time $1,200 setup plus your first month, because the early weeks are setup work: profile and site foundations first, then service pages and fresh reviews, then AI citations, which typically start appearing in the 90 to 120 day range. From month two you are billed monthly, month to month, and we would rather earn the renewal every month than lock anyone in.
We are not in one of your city pages — can you still help?
Yes. LeadValets serves contractors nationwide, and the city pages are simply our deepest local research. Tell us your market and we will run the free Search Authority Audit on it to show what winning there takes.
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