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Research Lab

Search & AI Visibility Studies

Original research on how AI answer engines recommend local service businesses, what drives map pack rankings, and how search visibility converts to booked calls — for plumbing and HVAC companies.

LeadValets Research Lab — Analysis

Everyone has AI now. So how does a local business still stand out?

Your expertise — what your technicians see in the field, the questions your salespeople answer every day, and the hard jobs your crew figured out — is the one thing AI can't replicate. AI is the distribution, not the product.

Google Search Central documentation + 30+ years of field observation·Published September 28, 2026·Updated Sep 28, 2026

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