Jonathan Floyd

Jonathan Floyd founded LeadValets to solve a problem he saw across hundreds of plumbing and HVAC companies: they were spending money on marketing that could not be measured, from agencies that did not understand the trades. SEO had become a black box — expensive, opaque, and disconnected from the only metric that matters: how many qualified emergency calls are actually coming in.

Before founding LeadValets, Jonathan spent over a decade in digital marketing leadership roles, including as Director of Digital Marketing at a national agency where he was responsible for search strategy across 200+ service business locations — including plumbers, HVAC companies, and other home service providers. That experience taught him two things: first, that local search is the highest-ROI marketing channel available to trades businesses when executed correctly; and second, that the vast majority of the industry was not executing it correctly.

Today, Jonathan leads a team that combines deep technical SEO expertise with a practical, revenue-first approach specifically built for plumbing and HVAC companies. The Search Authority Flywheel™ — Jonathan's named methodology — was developed through years of testing, measurement, and refinement across competitive local trades markets. It is not abstract theory; it is the result of running campaigns across hundreds of service business locations and learning what actually produces measurable call volume. The Flywheel compounds: GBP optimization feeds organic rankings, organic rankings feed AI Overview citations, AI citations feed GBP prominence, and each rotation generates more emergency calls at lower marginal cost.

Jonathan is a recognized voice in the local search community. His writing on the evolution of Google from a search engine to an answer engine — and what that means for plumbers and HVAC companies competing in an AI-driven search landscape — has been published and cited across the industry. He speaks regularly at digital marketing conferences on topics including GBP optimization for trades, seasonal HVAC marketing strategy, and AI-driven search for emergency service businesses.