Jonathan Floyd
Founder & President, LeadValets
35 years in sales and marketing taught me one thing: visibility means very little if it doesn’t turn into a conversation. My job is to help plumbing and HVAC owners understand why customers aren’t finding them, and to build the system that changes it.
Experience
Founded LeadValets in 2018
St. Louis, Missouri — serving plumbing and HVAC companies nationwide.
35+ years in sales and marketing
From direct sales to digital — a career built on connecting good work to the people who need it.
Creator of the Search Authority Flywheel™
A system that makes SEO, Google Business Profile, and AI search work as one engine — not separate vendor projects.
Author of The Search Authority System
The framework behind how LeadValets scores, tracks, and improves a business’s visibility across Google and AI engines.
Recognition
Credentials being verified. Each will appear here with a link to its source once confirmed.
Articles
Weekly Digital Marketing & AI Search News: September 28, 2026
Industry News · Sep 28, 2026
What Does an HVAC Marketing Agency Actually Do
Search Strategy · Sep 28, 2026
St. Louis HVAC Companies: What to Look for in a Local SEO Agency
Local SEO · Sep 28, 2026
St. Louis Plumbing Companies: What to Look for in a Local SEO Agency
Local SEO · Sep 28, 2026
HVAC SEO Agency vs. General Marketing Agency: What’s the Difference
Search Strategy · Sep 25, 2026
How to Choose a Plumber SEO Agency
Search Strategy · Sep 23, 2026
Newsletter
The Search Authority Brief
A weekly LinkedIn newsletter for plumbing and HVAC owners on search visibility, AI recommendations, and turning attention into booked calls.
Subscribe on LinkedInHow I Work
Every recommendation ties back to something measurable — a call, a booked job, a ranking change you can see. The methodology page documents exactly how LeadValets tests, scores, and reports on search and AI visibility.
If I get something wrong, I correct it. The corrections policy is part of the methodology: when a finding or statistic is updated, the change is noted, the source is linked, and the old claim is not left standing.
Let’s talk about what you want to build
Book your 15-Minute Search Authority Review and bring the hardest question you have about your marketing.
Book My 15-Minute Search Authority ReviewWritten with AI as the framework, edited, developed and fact-checked by Jonathan Floyd.