Every number below is pulled from a real client engagement — no composites, no projections. These are outcomes delivered for plumbing and HVAC companies we've taken to the top of their markets.
340%
Avg. Ranking Improvement
21 days
Avg. Time to First Result
94.7%
Lead Quality Score
97%
Client Retention Rate
Plumber and HVAC SEO campaigns produce 240–791% lead growth within 90–180 days when executed with Google Business Profile optimization, local SEO, review velocity, and AI search optimization. LeadValets clients average a 340% ranking improvement, 94.7% lead quality score, and 97% client retention rate.
Every number is pulled from a real client engagement — no composites, no projections. The Search Authority Flywheel compounds monthly, so results accelerate after the first 90 days rather than plateauing.
16 days
"From 3 emergency calls a week to booked solid through Google Maps."
89 emergency calls a month from Google — up from 12, all organic.
Key Results
Emergency Calls (Organic)
Before
12/mo
After
89/mo
Cost Per Lead
Before
$96 avg
After
$0
Map Pack Ranking
Before
#8 avg
After
#1 avg
Time to First Result
Before
—
After
16 days
24 days
"Booked 5 weeks out before summer — without a single ad dollar."
178 organic service calls a month — and named by ChatGPT for AC repair.
Key Results
Service Calls (Organic)
Before
23/mo
After
178/mo
Cost Per Lead
Before
$210
After
$0
AI Citation (ChatGPT/Gemini)
Before
0 of 10
After
8 of 10
Revenue (Month 3 vs M1)
Before
$58K
After
$147K
28 days
"Cut Angi and HomeAdvisor spend to zero in 90 days."
Eliminated $4,200/month in platform fees while growing leads 605%.
Key Results
Inbound Leads (Organic)
Before
19/mo
After
134/mo
Platform Spend
Before
$4,200/mo
After
$0/mo
Close Rate
Before
18%
After
54%
Google Reviews
Before
47
After
312
38 days
"Went from 2 commercial quotes a month to a 3-month project backlog."
A 3-month project backlog built entirely from organic commercial search.
Key Results
Commercial Quotes
Before
2/mo
After
17/mo
Maintenance Contracts
Before
4
After
23
Avg. Contract Value
Before
$8K
After
$26K
AI Citation (Perplexity/ChatGPT)
Before
0 of 8
After
7 of 8
21 days to first result
"Booked 6 weeks out — without spending a dollar on ads."
Went from platform-dependent to booked 6 weeks out — all organic leads.
Key Results
Inbound Leads (Organic)
Before
11/mo
After
98/mo
Cost Per Lead
Before
$74 avg
After
$0
Close Rate
Before
19%
After
61%
Revenue (Month 3 vs M1)
Before
$41K
After
$118K
19 days
"Went from buried on page 3 to the #1 Map Pack result across 14 Houston ZIP codes."
141 inbound plumbing calls a month from organic Houston search — up from 22.
Key Results
Inbound Leads (Organic)
Before
22/mo
After
141/mo
Cost Per Lead
Before
$112
After
$0
Map Pack Ranking
Before
#9 avg
After
#1 avg
Google Reviews
Before
38
After
287
23 days
"Owned "water heater repair San Antonio" and tripled booked jobs in one season."
"Water heater repair San Antonio" — owned outright, 112 booked jobs a month.
Key Results
Booked Jobs (Organic)
Before
31/mo
After
112/mo
Map Pack Ranking
Before
#6 avg
After
#1 avg
Cost Per Lead
Before
$88
After
$0
Google Reviews
Before
52
After
246
26 days
"Named by ChatGPT for AC repair in San Antonio — and booked solid through summer."
Named by ChatGPT for AC repair — 169 organic service calls a month.
Key Results
Service Calls (Organic)
Before
27/mo
After
169/mo
Ad Spend
Before
$9,400/mo
After
$0
AI Citation (ChatGPT/Gemini)
Before
0 of 10
After
7 of 10
Revenue (Month 3 vs M1)
Before
$61K
After
$139K
21 days
"Turned "slab leak Dallas" into a 24/7 booked pipeline — zero ad spend."
"Slab leak Dallas" — 158 inbound calls a month, fully organic.
Key Results
Inbound Leads (Organic)
Before
24/mo
After
158/mo
Cost Per Lead
Before
$96
After
$0
Close Rate
Before
16%
After
52%
Google Reviews
Before
41
After
298
18 days
"From one emergency call a day to a 4-truck fleet running 24/7."
96 emergency calls a month from St. Louis Google search — up from 14.
Key Results
Emergency Calls (Organic)
Before
14/mo
After
96/mo
Cost Per Lead
Before
$104
After
$0
Map Pack Ranking
Before
#11 avg
After
#1 avg
Google Reviews
Before
29
After
264
27 days
"Filled the winter furnace-install calendar 6 weeks out — organically."
Winter install calendar booked 6 weeks out — all organic.
Key Results
Install Bookings (Organic)
Before
9/mo
After
67/mo
Ad Spend
Before
$7,600/mo
After
$0
AI Citation (ChatGPT/Gemini)
Before
0 of 9
After
8 of 9
Revenue (Month 3 vs M1)
Before
$48K
After
$121K
22 days
"Doubled maintenance agreements in one season — without a single ad."
Doubled maintenance agreements — 94 recurring customers from organic KC search.
Key Results
Maintenance Agreements
Before
38
After
94
Cost Per Lead
Before
$82
After
$0
Map Pack Ranking
Before
#7 avg
After
#1 avg
Google Reviews
Before
44
After
271
29 days
"Took heat-pump installs from 6 a month to 44 — and got cited by AI."
44 heat-pump installs a month — and cited by AI for the recommendation.
Key Results
Heat-Pump Installs
Before
6/mo
After
44/mo
Ad Spend
Before
$8,200/mo
After
$0
AI Citation (ChatGPT/Gemini)
Before
0 of 9
After
7 of 9
Close Rate
Before
21%
After
57%
24 days
"Cut Angi spend to zero and grew repipe bookings 7x."
57 repipe bookings a month — zero platform spend.
Key Results
Repipe Bookings
Before
8/mo
After
57/mo
Platform Spend
Before
$5,400/mo
After
$0
Close Rate
Before
17%
After
58%
Google Reviews
Before
36
After
241
20 days
"Booked the entire AC season off Google Maps — no ads."
152 AC service calls a month — up from 21, all organic.
Key Results
Service Calls (Organic)
Before
21/mo
After
152/mo
Cost Per Lead
Before
$198
After
$0
Map Pack Ranking
Before
#9 avg
After
#1 avg
AI Citation (Perplexity/ChatGPT)
Before
0 of 8
After
6 of 8
25 days
"Owned water-heater replacement across Louisville — 119 booked jobs a month."
"Water heater Louisville" — 119 booked jobs a month, owned outright.
Key Results
Booked Jobs (Organic)
Before
26/mo
After
119/mo
Cost Per Lead
Before
$94
After
$0
Map Pack Ranking
Before
#6 avg
After
#1 avg
Google Reviews
Before
42
After
253
31 days
"Went from 4 furnace installs a month to a winter backlog — organically."
38 furnace installs a month — a full winter backlog, all organic.
Key Results
Furnace Installs
Before
4/mo
After
38/mo
Cost Per Lead
Before
$176
After
$0
AI Citation (ChatGPT/Gemini)
Before
0 of 8
After
7 of 8
Revenue (Month 3 vs M1)
Before
$44K
After
$109K
23 days
"Turned "rooter service OKC" into 87 booked jobs a month — zero ads."
87 rooter jobs a month from OKC search — zero platform spend.
Key Results
Booked Jobs (Organic)
Before
19/mo
After
87/mo
Platform Spend
Before
$4,800/mo
After
$0
Map Pack Ranking
Before
#8 avg
After
#1 avg
Google Reviews
Before
33
After
209
28 days
"Named by AI for AC repair in OKC — booked 8 weeks out."
Named by AI for AC repair — 161 service calls a month, zero ads.
Key Results
Service Calls (Organic)
Before
24/mo
After
161/mo
Ad Spend
Before
$10,200/mo
After
$0
AI Citation (ChatGPT/Gemini)
Before
0 of 9
After
8 of 9
Revenue (Month 3 vs M1)
Before
$54K
After
$133K
26 days
"Owned tankless installs across Indy — 73 booked jobs a month."
73 tankless installs a month — owned across Indianapolis.
Key Results
Tankless Installs
Before
11/mo
After
73/mo
Platform Spend
Before
$5,200/mo
After
$0
Close Rate
Before
19%
After
55%
Google Reviews
Before
39
After
248
29 days
"Doubled winter furnace volume — and got cited by ChatGPT."
121 furnace service calls a month — cited by AI, zero ads.
Key Results
Furnace Service Calls
Before
18/mo
After
121/mo
Ad Spend
Before
$7,900/mo
After
$0
AI Citation (ChatGPT/Gemini)
Before
0 of 9
After
8 of 9
Close Rate
Before
19%
After
54%
22 days
"Cut HomeAdvisor to zero and grew repipe calls 6x."
58 repipe calls a month from Birmingham search — zero platform spend.
Key Results
Repipe Calls
Before
9/mo
After
58/mo
Platform Spend
Before
$4,600/mo
After
$0
Map Pack Ranking
Before
#7 avg
After
#1 avg
Google Reviews
Before
34
After
232
25 days
"Owned AC repair in Birmingham’s humid summers — booked solid."
148 AC service calls a month — named by AI, zero ads.
Key Results
Service Calls (Organic)
Before
22/mo
After
148/mo
Ad Spend
Before
$8,400/mo
After
$0
Map Pack Ranking
Before
#10 avg
After
#1 avg
AI Citation (ChatGPT/Gemini)
Before
0 of 8
After
7 of 8
"We went from page 3 to the top 3 in under a month. My phone hasn't stopped ringing."
Marcus Ellery
Owner
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