Claim your business in ChatGPT: the free step-by-step guide
OpenAI opened Business Hub on November 10, 2026. It lets you claim your business in ChatGPT, correct your details, and see how often ChatGPT mentions you and sends clicks to your site. This guide walks through each step, including the identity check most owners will not expect. Last updated November 11, 2026.
What you'll learn
- Which businesses can claim a profile, and which cannot yet
- The four ways to verify your claim: phone, email, website domain or Shopify
- Why the Persona identity check matters more than the claim itself
- How to read the three Insights numbers: mentions, website clicks, discovery topics
- What claiming does not do: it does not guarantee ChatGPT recommends you
Jonathan Floyd is the Founder and President of LeadValets and the creator of the Search Authority Flywheel. Phone 314-561-7101. LinkedIn: https://www.linkedin.com/in/searchauthority/
Written with AI as the framework: written, edited, developed and fact-checked by Jonathan Floyd.
Source: OpenAI, "Introducing Businesses in ChatGPT," November 10, 2026, https://openai.com/index/introducing-businesses-chatgpt/