Lead Valets manages 2 data types including blog posts. Helps you organize, track, and share your work in 1 place for teams and solo users.

Industry Insights

Search Strategy, Organized by Industry

Practitioner-written analysis on SEO, AEO, and Google Business Profile strategy — broken down by the industries we serve, with a direct path to the service built for each one.

Medical & Healthcare

View Medical & Healthcare Services

AEO

robots.txt and AI Crawler Access: The Configuration Most Businesses Get Wrong

Crawler access is a binary signal: your content is either accessible to an AI engine or it is not. A single misconfigured robots.txt rule can silently block all citations from an engine with millions of daily users. Here is the audit checklist.

Legal & Law Firms

View Legal & Law Firms Services

New legal & law firms content is on the way. In the meantime, see how our Search Authority System applies to this industry.

Automotive & Dealerships

View Automotive & Dealerships Services

New automotive & dealerships content is on the way. In the meantime, see how our Search Authority System applies to this industry.

Restaurants & Hospitality

View Restaurants & Hospitality Services

New restaurants & hospitality content is on the way. In the meantime, see how our Search Authority System applies to this industry.

Home Services & Contractors

View Home Services & Contractors Services

AEO

GEO Targeting for Local Service Queries: How AI Handles Geography

When someone asks Perplexity "best HVAC company in St. Louis," the citation logic is different from a national query. Local AI citation requires a specific combination of GBP signals, location-specific content, and geographic entity consistency.

AEO

What Google Actually Said About Ranking in AI Search, and the Three Things It Left Out

Most articles about Google AI search guidance cite the wrong Google document. Here is what Google actually published, what it means for the way you write and build pages — whether you run an HVAC company, a plumbing business, or any other service business — and the three areas where following Google advice to the letter still leaves you invisible in ChatGPT, Perplexity, Copilot, and Claude.

Local SEO

Plumber SEO, Google Business Profile & AEO: The Complete Guide for Clayton, MO

Clayton, MO is the county seat of St. Louis County — home to high-income households, older pre-war and mid-century homes with aging plumbing infrastructure, and fierce competition among plumbers for a small geographic area. Here is the complete local SEO, GBP, and AEO strategy to dominate it.

Local SEO

Plumber SEO, Google Business Profile & AEO: The Complete Guide for Brentwood, MO

Brentwood, MO packs a high concentration of owner-occupied post-war homes into a small geographic area — with older plumbing infrastructure that generates consistent service demand. Here is the map pack, SEO, and AEO strategy to dominate it.

Local SEO

Plumber SEO, Google Business Profile & AEO: The Complete Guide for Kirkwood, MO

Kirkwood, MO has some of the oldest housing stock in St. Louis County — Victorian, Craftsman, and early American Foursquare homes with original or first-generation plumbing systems that generate consistent high-value service demand. Here is how to rank and get cited by AI in 63122.

Local SEO

Plumber SEO, Google Business Profile & AEO: The Complete Guide for Webster Groves, MO

Webster Groves, MO consistently ranks among St. Louis County's most desirable communities — high household income, high owner-occupancy rates, and aging home infrastructure that generates consistent plumbing service demand at above-average ticket values. Here is how to rank and get cited by AI in 63119.

Want the full library of expert articles?

Browse every article we've published on local SEO, AEO, and Google Business Profile strategy.

View All Expert Articles