Jonathan Floyd
Founder & President, LeadValets
35 years in sales and marketing taught me one thing: visibility means very little if it doesn’t turn into a conversation. My job is to help plumbing, HVAC, and electrical owners understand why customers aren’t finding them, and to build the system that changes it.
Experience
Founded LeadValets in 2018
St. Louis, Missouri — serving plumbing, HVAC, and electrical companies nationwide.
35+ years in sales and marketing
From direct sales to digital — a career built on connecting good work to the people who need it.
Creator of the Search Authority Flywheel™
A system that makes SEO, Google Business Profile, and AI search work as one engine — not separate vendor projects.
Author of The Search Authority System
The framework behind how LeadValets scores, tracks, and improves a business’s visibility across Google and AI engines.
Recognition
Credentials being verified. Each will appear here with a link to its source once confirmed.
Research and Studies
Everyone has AI now. So how does a local business still stand out?
Your expertise — what your technicians see in the field, the questions your salespeople answer every day, and the hard jobs your crew figured out — is the one thing AI can't replicate. AI is the distribution, not the product.
What AI Assistants Actually Recommend When a Homeowner Asks for an Electrician
No. Across eight metro markets, 89% of the electricians named (94 of 106 company names) were recommended by only one of the three assistants, and no company was named by all three in any market.
Articles
AI SEO rules that get home service contractors cited by ChatGPT
AEO · Nov 11, 2026
What has changed most about what makes content successful in 2026, and how has LeadValets adapted?
Search Strategy · Nov 11, 2026
Google Business Profile Ranking Factors: What 16,098 Profiles Say a #1 Listing Has
Google Business Profile · Oct 8, 2026
Verified, Reviewed, and Rebuilt: LeadValets on Goodfirms
Search Strategy · Oct 7, 2026
How to Write a Tagline That Grows Your Business
Search Strategy · Oct 6, 2026
Google Ask Maps: What Local Businesses Have to Fix Before Gemini Answers for Them
AEO · Oct 2, 2026
Newsletter
The Search Authority Brief
A weekly LinkedIn newsletter for plumbing, HVAC, and electrical owners on search visibility, AI recommendations, and turning attention into booked calls.
Subscribe on LinkedInHow I Work
Every recommendation ties back to something measurable — a call, a booked job, a ranking change you can see. The methodology page documents exactly how LeadValets tests, scores, and reports on search and AI visibility.
If I get something wrong, I correct it. The corrections policy is part of the methodology: when a finding or statistic is updated, the change is noted, the source is linked, and the old claim is not left standing.
Let’s talk about what you want to build
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