The Search Authority Brief
The newsletter for home service companies that want to be recommended.
Every issue: one actionable insight on how HVAC, plumbing, and electrical companies can win search authority — in Google, in AI engines, and in their local market.
No issues published yet. Check back soon.
What every issue covers
The Search Authority Brief is written for owners, not marketers. It is built around the questions a plumbing, HVAC, or electrical company asks right before something changes — a lead source that stops working, a competitor that keeps showing up first, a search result that no longer looks the way it used to.
One owner problem, answered
Each issue takes a question plumbing, HVAC, and electrical owners actually search — leads that stop converting, a competitor outranking a better-reviewed company, invisible AI answers — and answers it in plain business language.
The numbers behind the answer
Where a claim can be quantified, the issue shows the math: cost per booked job, review velocity, how far a Map Pack radius reaches, and what each channel actually returns.
How AI engines pick a business
What ChatGPT, Gemini, Perplexity, and Google AI Overviews use to decide which company to name, which sources and facts they pull from, and how to become the one they cite.
The next action, in order
Every issue closes with the specific next step for the week: what to fix on the Google Business Profile, which page to publish, what to ask for after a job is finished.
Who it is for
Owners, presidents, and marketing leads at plumbing, HVAC, and electrical companies who want to be the business that gets recommended first, instead of one of five companies bidding on the same shared lead. Every issue assumes you run the business, so it skips the jargon and gives you the decision you are actually making: what to do next, in what order, and what it should return.